Partner Programs That Actually Produce Revenue.
Fractional channel leadership & strategic partner development for SaaS
companies ready to grow through the right partners.
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Selective. Strategic. Revenue-Driven
Building a partner program is not about collecting logos.
It’s about finding the right partners — those that lean in, understand your product, and actively bring you into deals.
Find Your High-Impact Partners
A high-performing channel program can be one of the most powerful growth levers for any B2B SaaS company — but only when it’s thoughtfully designed, tightly managed, and constantly nurtured.
That’s where we come in.
We work as a fractional partner leader, helping SaaS businesses at every stage build or strengthen their partner programs — whether you're launching partnerships for the first time, breaking into a new vertical, or trying to go upmarket into enterprise accounts.
Who Do We Work With
Early-Stage SaaS Startups: looking to establish a first set of go-to-market (GTM) partners.
Growth-Stage SaaS Companies: expanding into new verticals or customer segments (e.g. SLED, financial services, healthcare, public sector, etc.).
Mature SaaS Vendors: seeking US market entry or adding strategic distribution & reseller channels.
Founders & CROs: who know that partner-led growth is a big opportunity but don’t have internal bandwidth or experience to run it effectively.
Engagement Models
🔎 Referral Model
For companies who simply need targeted introductions to high-fit partners.
We collaboratively define your Ideal Customer Profile (ICP) and target partner types.
We leverage our personal network to make warm, qualified introductions.
No retainer. No long-term commitment.
This is ideal for companies starting out who need a few strong early wins.
🤝 Fractional Channel Account Manager
(Partner Agreements Only)
For companies ready to actively develop and negotiate formal partner agreements.
We don’t just introduce — we stay involved through negotiation, redlining, and execution.
We act as an intermediary and trusted advisor throughout the deal cycle.
We learn your product and value proposition deeply — operating like a member of your internal sales team.
🚀 Fractional Channel Account Manager
(Full Lifecycle Support)
For companies that want true, end-to-end channel ownership.
Everything in the “Partner Agreements Only” model — plus ongoing partner management.
After contracts are signed, we support partner onboarding, enablement, joint sales motions, and partner-sourced deal growth.
We become your embedded channel leader, fully accountable for partner productivity.
Why work with us?
Over 10 years of SaaS sales and channel experience.
Deep expertise across VAR, MSP, ISV, distribution, and co-sell motions.
Direct experience negotiating partner agreements.
Active network of U.S. and international SaaS channel contacts.
Operate as a hands-on extension of your sales team.
Complimentary channel strategy included in every engagement.
Flexible models that align incentives and drive real partner-sourced revenue.
But wait, there’s more!
No matter which engagement model you choose, we also provide complimentary strategic consulting on your partner program as a whole.
ICP refinement & partner targeting
Channel program structure & incentive models
MDF strategy & joint GTM planning
Best practices for partner onboarding & enablement
Metrics, KPIs, and forecasting frameworks
We want every client not just to close partner agreements — but to build a repeatable, scalable, and sustainable partner motion that grows over time.
You’ll have ongoing access to experience and guidance as your broader channel program evolves.